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Quicktime (screen capture) w hat they get iMovie (full motion, free)Īdobe Premiere (full motion, expensive, pro quality) IShow U (screen capture) of ten y ou can ref ine y our of f er during the launch (based on the f eedback y ou get during the launch) This is another part of the "Product Launch Parachute" Screenflow (screen capture) tune your offer to feedback during launch This is part of the "Product Launch Parachute" Kajabi (coming soon) This is changing too fast to put recommendations here W hen there is less of something, people w ill inherently w ant it moreĮvent-based launches naturally lend themselves to some elements of scarcity People w ill pay attention to a conversation longer than a lecture People w ould rather talk than listen Profollow. W e act like w e think people in our community are supposed to act
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People look to other people for clues on how to act social proof if you can show your prospects that they are not alone, then you w in show people that your stuff w orks it's w hat keeps people reading and w atching your marketing instead of your competitors marketing This is how people get pulled into your launch. and rituals are among the most pow erful experiences that humans haveįew things capture our attention and imagination more than anticipationīe sure to ZOOM in to see all the details!! People love events and feeling like they are part of something larger than themselves going through an event TOGETHER w ith other people is the core piece of "ritual". This is a completely risk-adverse strategy w e've been trained for thousands of years to listen to stories stories nothing is more engaging than a good story your entire launch is a "story arc" give great stuff, and people w ill naturally w ant to give back to you Screw up 80% of this, and it still w orks Strategy identify and answ er objections and totally forget about the "hard sell" Give them w hat they w ant, and it makes EVERYTHING easy The Launch List phenomenon they're gonna love you Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?Best w ay to build a list = product launchīuilding A GREAT Relationship With Your List
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This formula is how you engineer massive success. Whether you have an existing business or you’re starting from scratch, this is how you start fast. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. Since 1996, Jeff Walker has been creating hugely successful online launches. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Whether you’ve already got an online business or you’re itching to start one, this is a recipe for getting more traction and a fast start. The revised and updated edition of the #1 New York Times bestseller Launch will build your business – fast. About Launch (Updated & Expanded Edition)įrom the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that’s redefined online marketing and helped countless entrepreneurs make millions.